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In business as in life often your biggest adventures are those you create plan for and embark on from the start. But sometimes they arent planned at all and are a completely unexpected discovery – but no less amazing. The founders of Bear Butt had great plans and grand ambitions. Their initial goal was to set out and make a name for themselves by disrupting the hammock industry. They came in bold hustled and made big moves and this is why the brand became so successful and loved in a short time. The faster Bear Butt grew the more cash they needed. Bear Butt was not able to keep up with its own growth; they were not able to realize their innovation plans and began to stumble. This is the very culture the brand is built around and the experience that its outdoor gear brings. Our goal remains the same: To make the best outdoor adventure gear.